Beginning on National Coffee Day, Panera Bread will celebrate its first-ever MyPanera Week — eight days of exclusive perks for its loyalty program members. The special week runs from September 29 to October 6. MyPanera began in 2010 as one of the earliest and remains one of the largest customer loyalty programs in the restaurant industry, with nearly 48 million members.
Perks for MyPanera members during the 2022 MyPanera Week include the following:
Thursday, September 29 – New Unlimited Sip Club subscribers receive two (2) months FREE. Existing Sip Club members receive $2 off select barista beverages and smoothies — in-app only.
Friday, September 30 – $0 Delivery Fee through October 5 — in-app only.
Saturday, October 1 – FREE baguette with any purchase — in-app only.
Sunday, October 2 – $2 off Broccoli Cheddar Soup Bowl— in-app only.
Monday, October 3 – 20% off Panera Bread gift cards — online only.
Tuesday, October 4 – Special Gift from a Panera Partner — to be announced.
Wednesday, October 5 – Cooking Class with Panera’s Head Chef and discounts on Panera grocery products.
Thursday, October 6 – Start of Choice in MyPanera Rewards — see below.
Starting October 6, MyPanera will roll out new choice-based rewards, allowing loyalty members to select their reward from multiple options based on their personal preferences, instead of a single, pre-selected reward.
MyPanera is different from most other loyalty program in that, rather than a transactional points system, members are rewarded based on frequency of visits, how much they spend and their individual preferences.