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Breaking News: Starbucks Changes Loyalty Program Soon — Here’s What You Need to Know

POSTED BY
Bryan

StarbucksStarbucks is stirring the coffee pot (again) for Starbucks Rewards members! Designed to deliver more value for its 35.5 million active members in the U.S., the ubiquitous café is changing its popular Starbucks Rewards loyalty program on March 10, 2026. Each offering new and exclusive benefits for members, there will now be a new tiered structure with three levels – Green, Gold and Reserve.

Photo: Starbucks

Members will continue to earn Stars on their purchases and can redeem them for Rewards, including FREE beverages, food and merchandise.

Members can progress to a higher level at any time as they accumulate Stars and status is valid for 12 months. Progress toward the next level can be easily tracked in the Starbucks app or through a member’s Starbucks Rewards account online.

Green Member

Green Members enjoy a FREE beverage or food on their birthday.

They will also receive personalized offers, opportunities to play games (like Starbucks for Life) and enjoy early access to select beverages and food.

Plus, members enjoy a new benefit called Free Mod Mondays — a FREE beverage modification on one select Monday per month.

At the Green level, Stars are valid for six months. However, members can extend the life of their Stars for a month by completing a monthly qualifying activity, such as redeeming a reward, making a purchase or digitally reloading a Starbucks Card.

Members will earn 1 Star per dollar spent.

In addition, members can earn Stars faster by digitally reloading a Starbucks Card — 10 Stars for a $30 or more digital reload and 25 Stars for a digital reload of $50 or more.

Gold Member

Once a member earns 500 Stars in a 12-month period, they will move to Gold status.

In addition to enjoying Green tier benefits, Gold members get enhanced perks – including Stars that never expire and a seven-day window to redeem their FREE Birthday Reward.

Members at this level will earn 1.2 Stars per dollar spent.

Gold members will also receive at least four (4) additional Double Star Days annually.

To maintain Gold status, members must earn 500 Stars during the following year.

Reserve Member

Once a member earns 2,500 Stars in a 12-month period, they will achieve Reserve status – an enhanced membership level with exclusive, premium benefits designed to reward the most loyal customers.

In addition to Green and Gold benefits, members at this level will receive a variety of perks, including a 30-day window to redeem their FREE Birthday Reward and at least six (6) additional Double Star Days annually.

Reserve members will also gain access to exclusive merchandise and curated events.

Members at this level will earn 1.7 Stars per dollar spent.

To maintain Reserve status, members must earn 2,500 Stars during the following year.

Image: Starbucks

Redeeming Stars

Members can redeem Stars for a variety of Rewards, including the following:

25 Stars = FREE drink customization — up to $1 in value

NEW! 60 Stars = $2 off any purchase 

100 Stars = FREE hot/iced brewed coffee or tea, bakery item or packaged snack — up to $6 in value

200 Stars = FREE handcrafted beverage, hot breakfast item or breakfast sandwich — up to $10 in value

300 Stars = FREE sandwich, protein box or packaged coffee — up to $16 in value

400 Stars = FREE select Starbucks merchandise — up to $20 in value 

How do you feel about the changes? Let us know by commenting below!

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Posted by Bryan on January 30, 2026 | Updated January 30, 2026 Filed Under: Bakeries & Cafes

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