Get ready to play in the digital world, Chipotle fans! On Cinco de Mayo, Chipotle is launching a new, immersive digital game, Ingredient Quest, in the Burrito Builder experience on Roblox. The game challenges users to collect virtual cards featuring Chipotle’s 53 ingredients for the opportunity to win a FREE burrito.
Image: Chipotle Mexican Grill
Ingredient Quest educates fans on Chipotle’s 53 real ingredients, while giving them an opportunity to claim a reward of FREE Chipotle in the physical world.
The experience taps into the thrill of opening “card packs” and celebrating rare “pulls.” Like collectibles in the physical world, each of Chipotle’s ingredient card packs on Roblox feature an assortment of five cards with original artwork.
Here’s how the game works:
1. Roblox users will meet an employee inside Chipotle’s virtual restaurant in the Burrito Builder experience. Users will get a starter pack of five unique ingredient cards to begin the Ingredient Quest experience. The goal of Ingredient Quest is to collect all 53 ingredient cards.
2. Users must roll burritos in Burrito Builder to earn Burrito Bucks, which can be redeemed for ingredient card packs. Each card pack contains five cards. Forty ingredient cards are available in card packs.
3. The remaining eight ingredient cards are hidden throughout Chipotle’s Burrito Builder experience in a virtual scavenger hunt.
4. The first 50,000 users to collect all 53 unique ingredient cards will unlock a FREE entrée offer.
Chipotle’s Burrito Builder can be accessed at roblox.com/chipotle. The interactive game will launch at 4 p.m. MST on May 5, 2025.
There are 86 locations in Colorado.