Get “eggs-cited” for fun and FREE eggs, Denver! The Vital Farms Behind Every Carton Tour is coming to six Sprouts Farmers Market locations across the Denver and Boulder area — starting Tuesday, October 13, 2026. The tour highlights the real farmers behind Vital Farms eggs and the direct relationships that make the brand’s long-running “See The Farm” initiative possible.
Photo; Vital Farms Eggs
On the side of every carton of Vital Farms eggs, consumers can scan a QR code to view a 360-degree view of the actual hens who laid the actual eggs in their cart.
Vital Farms Behind Every Carton Tour
At tour stops, shoppers can step into a carton-inspired virtual reality experience that transports them from the grocery store to actual farms where eggs were laid.
Plus, they can meet a Vital Farms farmer in person, ask them questions and learn firsthand what pasture-raised egg farming looks like.
Visitors can also take home FREE egg vouchers*, swag and other surprises. Throughout the tour, select shoppers will be surprised with FREE Vital Farms eggs for a year.
*The voucher will be for a FREE 12-ct. pasture-raised or organic eggs, while supplies last.
Tour Stops in Denver
All of the stops take place at a Sprouts Farmers Market location in the parking lot.
Tuesday, October 13 from 11 a.m. to 6 p.m. at 197 E. Mississippi Ave.
Wednesday, October 14 from 11 a.m. to 6 p.m. at 3555 Central Park Blvd.
Saturday, October 17 from 11 a.m. to 6 p.m. at 3625 E. Colfax Ave.
Sunday, October 18 — To be announced
Wednesday, October 21 from 11 a.m. to 6 p.m. at 5670 N Tower Rd.
Tour Stop in Boulder
October 22 — To be announced
Want More Fun Things To Do?
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