Everyone loves the taste of victory! Safeway is making summer more exciting and fun for shoppers with its Flavor Adventure Instant Win Game and Sweepstakes. Explore tasty lands and find recipes, coupons, discounts, mini games and chances to win major prizes along your journey. You could even win a kitchen remodel and dream trip valued at $140,000!

Photo: Mile High On The Cheap
The more you shop and explore, the more chances you’ll have at winning. The game runs from June 1 to July 26.
All aspects of the game and sweepstakes are tied to your shopper’s loyalty account. There’s nothing else to do other than making sure you’re logged into your account when playing games or checking out at the grocery store.
The game is divided into eight (8) phases in which you can play/enter and win:
Phase 1 — June 1 to 7
Phase 2 — June 8 to 14
Phase 3 — June to 21
Phase 4 — June 22 to 28
Phase 5 — June 29 to July 5
Phase 6 — July 6 to 12
Phase 7 — July 13 to 19
Phase 8 — July 20 to 26
Game Play
Here’s how you earn more daily game plays for instant win prizes:
Spend $5 to $19.99 and earn one (1) game play
Spend $20 to $49.99 and earn two (2) game plays
Spend $50 to $74.99 and earn three (3) game plays
Spend $75 to $99.99 and earn four (4) game plays
Spend $100 or more and earn five (5) game plays
You may earn up to five (5) game plays per day.
There are thousands of Instant Win Prizes, including coupons, subscriptions and more. Discounts and coupons are downloaded to your account and ready for use at checkout.
Sweepstakes
You earn one (1) sweepstakes entry into the “Promotion Period / Entry Period” drawing for each qualifying product purchased. You may receive up to fifty (50) entries per day. Just be sure to use your shopper’s loyalty account at checkout. You’re automatically entered with each qualifying purchase.
There are thousands of qualifying products — review the full list here.
Overall sweepstakes prizes include the following:
4 winners — Kitchen Remodel and Trip Package — valued at $140,000
12 winners — Groceries for a Year — awarded as a $20,000 Albertsons gift card
20 winners — Kitchen Appliance Prize Package — awarded as a $12,000 Best Buy gift card
30 winners — Cookware Prize Package — awarded as a $6,000 Made In Cookware digital gift card
75 winners — Groceries for six (6) months — awarded as a $10,000 Albertsons gift card
Weekly sweepstakes prizes include the following:
4 winners — A trip for four (4) to one of the following cities: New Orleans, New York, Charleston, SC, San Francisco, Santa Fe, Miami, Portland, Austin, Chicago, Los Angeles, Napa, Seattle or Nashville.
4 winners — An At Home Flavor Adventure Experience which will be awarded as a virtual cooking class and/or dinner party for the winner and friends and a $500 Albertsons gift card for groceries.
200 winners — A coupon good for $200 off a purchase of $200 or greater at Safeway.
500 winners — A coupon good for $100 off a purchase of $100 or greater at Safeway
750 winners — A coupon good for $50 off a purchase of $50 or greater.
2,000 winners — A FreshPass Annual Subscription or $100 Safeway gift card.
There are more than one million sweepstakes and instant win prizes. The total ARV (Actual Retail Value) of all the prizes is $14,034,193.
Review the official rules here.