The nation’s Sweetheart City, Loveland, Colorado, just gets sweeter with its Sweetheart Festival. For more than 76 years, Loveland has embraced sweethearts near and far. The city invites families and lovers across the world to gather in the downtown Foundry Plaza on Friday & Saturday, February 11 & 12, 2022.
Bring the family or your sweetheart (or both) for free fun including a special effects light show, live entertainment, the Palace of Sweets, kids zone, heart ice sculptures, light show and pyrotechnics.
Plus the Tunnel of Love, interactive art projects, Loveland Pub and Beer Hall, food trucks, Sweetheart Classic 4-miler race, and the Little Miss Valentine and Little Mr. Cupid contest.
The lovely affair runs from 5 p.m. to 9 p.m. on Friday and 1 p.m. to 9 p.m. on Saturday.
Highlights of the Sweetheart Festival include:
Loveland Beer Pub
Beer and wine drinkers can toast together inside an inflatable house. Get out of the cold and grab a beer from Grimm Brothers Brewhouse, Loveland Aleworks or Crow Hop Brewing.
Palace of Sweets
Step inside an inflatable Igloo where desserts, chocolate and candy galore await from a variety of vendors.
- Marion Powers Jazz Quartet
- Soul School
- DJ Walt and Electric Violin/Sax Performances
Little Miss Valentine and Little Mr. Cupid Contest
Children ages 0-4 can dress up, ham it up on stage for a chance to win prizes. Dress your little Miss Valentine in all things LOVE or your little Mr. Cupid like the winged god of love and compete for the title. There are two different age categories: 0 to 2 and 3 to 4-year-olds. Contestants will be judged on creativity of costume and personality. All contestants receive a gift. You must register your child in advance here.
Family Fun Zone
Brick creation station, face painting, balloon animals and ring toss. Princess meet-and-greets on Saturday.
The Loveland Visitors Center will be at the festival with limited merchandise and love locks for sale. Buy a lock and engrave it for free, then head over to one of the two love lock sculptures to hang your lock.