Aloha, SPAM fans! (Don’t knock it until you’ve tried it!) The largest Hawai‘i-based restaurant chain, L&L Hawaiian Barbecue, is celebrate the 6th annual National SPAM Musubi Day on Saturday, August 8, 2026 with a big giveaway for SPAM lovers. What’s SPAM Musubi? Musubi has roots in Japanese food traditions brought to Hawaiʻi by immigrant communities in the 19th century.
Photo: Matt Armendariz for L&L Hawaiian Barbecue
SPAM later became part of Hawaii’s local food culture during and after World War II, when it was introduced as a shelf-stable protein and became widely incorporated in local cooking.
The modern SPAM Musubi, featuring grilled SPAM over rice and wrapped in nori, was created on Kaua’i in 1983. Today, it remains one of Hawaii’s most popular grab-and-go foods and one of L&L’s most recognizable menu items. If you’ve ever been to Hawaii, you definitely know how delicious it is because it’s available everywhere!
National SPAM Musubi Day Giveaway
On Saturday, August 8, 2026, L&L Hawaiian Barbecue is giving away one FREE SPAM Musubi to every customer at participating locations — from noon to 4 p.m.
No purchase necessary. Limit one per person, while supplies last.
Select locations will also feature special events, exclusive menu promotions, entertainment and/or giveaways. Participation and details vary by location.
There are 7 locations in Colorado — Aurora (2), Boulder, Colorado Springs (3) and Denver.
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