Beauty may be in the eye of the beholder, but at Walgreens being beautiful also means extra savings. The company just launched Beauty Enthusiast, a beauty club within Walgreen’s Balance Rewards program. Sign up is FREE and Beauty Enthusiast members receive 5,000 Balance Rewards for every $50 spent (purchases accumulate over time) on cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath product purchases. Beauty Enthusiast members also get opportunities to receive FREE samples and get exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year. In addition, new members receive a one-time digital coupon for 20 times everyday points on any beauty purchase to welcome them to the club. Joining is easy. Existing Balance Rewards members can do so by simply confirming or adding their email address at checkout, online, using the Walgreens mobile app, or by calling Walgreens Customer Care Center at 855-225-0400.