A penny saved is a penny earned. And, in this case, it’s worth a Big Mac or Quarter Pounder With Cheese. McDonald’s is celebrating the start of the football season with an amazing deal for hungry fans. (Go, Broncos!) On Friday, August 14, from 10:30 a.m. to midnight, get a Big Mac or Quarter Pounder With Cheese for 1¢ with the purchase of one at regular price. (Hours may vary by location.) Grab your change jar and feed the family “on the cheap.” The penny promo is valid at participating Colorado locations.